Developing Sales and Customer Services Skills

Which of the following is a characteristic of personal selling?

• Indirect contact through digital platforms

• Direct contact between seller and buyer

• Automated purchasing systems

• Internet sales and e-commerce

Which of the following is a characteristic of nonpersonal selling?

• Face-to-face interactions

• Personalized communication

• Internet sales and e-commerce

• Direct contact between seller and buyer

Personal selling involves ________ between seller and buyer.

• direct contact

• written communication

• indirect advertising

• online surveys

Nonpersonal selling often uses ________ to reach customers.

• digital platforms

• face-to-face meetings

• door-to-door visits

• personal phone calls

What is preselling?

• Selling products after launch

• Building interest before product launch, creating anticipation, and securing early commitments

• Reducing product prices

• Discontinuing a product

Which of the following is a key aspect of preselling?

• Building interest before product launch

• Lowering prices

• Increasing production

• Reducing marketing

Fill in the blank: Preselling involves _______ anticipation for a product before it is launched.

• creating

• ignoring

• delaying

• reducing

Fill in the blank: One of the goals of preselling is securing early _______.

• commitments

• profits

• advertisements

• expenses

What is one way to practice upselling?

• Encouraging customers to purchase premium products

• Lowering prices

• Reducing transaction value

• Ignoring customer needs

Fill in the blank: Upselling involves ________ existing purchases to a higher level or better version.

• upgrading

• returning

• delaying

• cancelling