Rhetorical Strategies and Audience Awareness

This video provides supplemental information for Project 3, focusing on a multi-genre persuasive campaign and rhetorical rationale. It details the assignment prompt, process, and purpose within the ENC 2135 course. Students are guided on selecting issues, audiences, and genres, and composing their projects. The video emphasizes the importance of understanding rhetorical situations and adapting arguments for different audiences. It also covers writing a rhetorical rationale and provides an example project. Finally, it lists tools and resources for digital design and editing.

What is the primary focus of the video?

• To discuss the final exam requirements

• To provide a detailed analysis of Project 1

• To introduce new course materials

• To offer supplemental information for Project 3

What is the main goal of the multi-genre persuasive campaign?

• To create a fictional story

• To investigate a current issue and take a stance

• To write a research paper

• To conduct a scientific experiment

What should students base their argument on?

• Previous assignments

• Classroom discussions

• Personal opinions

• Investigative field research and rhetorical analysis

Why is it important to identify a specific target audience?

• To make the project more challenging

• To ensure the argument reaches those who can take action

• To avoid using visuals

• To simplify the writing process

What is the purpose of the rhetorical rationale?

• To provide a personal reflection

• To list references used

• To explain the choices made in genre compositions

• To summarize the project

In the example scenario, what is the argument about?

• The benefits of traditional classroom settings

• The importance of resources and training for online writing instructors

• The need for more online courses

• The challenges of hybrid learning

What are some of the free tools mentioned for digital design?

• Microsoft Word and Excel

• Photoshop and Illustrator

• Canva and Pixlr

• Google Docs and Sheets