Rhetorical Appeals in Marketing

The video tutorial guides students on how to sell a pen for $100 using rhetorical appeals: ethos, pathos, and logos. It emphasizes understanding the audience's preferences and values to effectively persuade them. The tutorial explains the importance of these appeals in becoming informed consumers and voters. It provides examples of using ethos to build credibility, pathos to connect emotionally, and logos to appeal to logic. The video concludes by encouraging students to apply these techniques in their task.

What is the main task given in the video?

• Conduct a survey on pen usage.

• Create a poster about the Golden State Warriors.

• Write an essay on rhetorical appeals.

• Sell a pen for a hundred dollars using rhetorical appeals.

Which of the following is NOT a rhetorical appeal?

• Pathos

• Ethos

• Logos

• Chronos

Why is it important to understand rhetorical appeals?

• To become a better writer.

• To be a more informed consumer and voter.

• To improve public speaking skills.

• To learn how to sell products.

What is the role of understanding the audience in using rhetorical appeals?

• To create a better product.

• To tailor the appeals to their values and preferences.

• To increase the price of the pen.

• To improve the quality of the pen.

What does ethos appeal to?

• Emotions

• Logic

• Credibility or trust

• Humor

How can ethos be used to sell the pen?

• By showing the pen's durability.

• By associating the pen with a trusted figure like Steph Curry.

• By making the pen look expensive.

• By offering a discount on the pen.

What does pathos appeal to?

• Logic

• Emotions

• Trust

• Facts

How can pathos be used in the sales pitch?

• By offering a money-back guarantee.

• By appealing to the buyer's emotions as a devoted fan.

• By highlighting the pen's features.

• By providing statistical data.

What does logos appeal to?

• Credibility

• Emotions

• Popularity

• Logic and reason

How can logos be used to persuade someone to buy the pen?

• By showing a celebrity endorsement.

• By providing logical reasons and statistics.

• By offering a free trial.

• By emphasizing the pen's color.