Advanced Photography Marketing Quiz

What is a "market gap" in business terms?

• A competitor's pricing issue

• A style of photography

• An unmet need in the marketplace

• A lack of editing skills

Which of the following is a benefit of researching your competition?

• So you can copy their photos

• To avoid starting your business

• To find opportunities to stand out

• So you can charge less than everyone else

A photographer notices most local competitors do weddings and families. What is a smart market gap to fill?

• Offering free sessions

• Specializing in business branding sessions

• Lowering prices for weddings

• Using only social media

Why is branding important?

• It improves your camera quality

• It defines your identity and attracts the right clients

• It saves you from needing a contract

• It replaces the need for editing

What is a tagline?

• A camera setting

• A one-line message that defines your brand

• Your signature

• A watermark

Which tone matches a luxury wedding photography brand?

• Goofy and casual

• Clean and exclusive

• Moody and sarcastic

• Bright and playful

Which is NOT a brand personality?

• Bold and creative

• Trustworthy and refined

• Timid and invisible

• Warm and emotional

What does SEO help you with?

• Editing images faster

• Scheduling clients

• Making your website more discoverable

• Avoiding taxes

Why is email marketing valuable for photographers?

• To spam new clients

• To stay connected with past clients and announce promotions

• To post full galleries publicly

• To avoid using Instagram

Which platform is most focused on visual content?

• LinkedIn

• YouTube

• Instagram

• Spotify