CMP c3
Authored by CLAUDIA ANDREA SUAREZ RIVERA
Design
University
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17 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Es el conjunto de canales digitales que posee una marca
Ecosistema de canales
Ecosistema Digital
Ecosistema de Comunicaciones
Ecosistema de Canales Sociales
2.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Es el conjunto de acciones estratégicas que se desarrolla mediante canales de comunicación ATL, BTL y Digital
Plan de Publicidad
Campaña Publicitaria
Plan de Medios 360
Comercial
3.
FILL IN THE BLANK QUESTION
1 min • 5 pts
Acciones orgánicas para posicionar una marca en Internet
4.
FILL IN THE BLANK QUESTION
1 min • 5 pts
Acciones pagas para posicionar una marca en diferentes medios digitales
5.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Ejemplo de Red Social
TikTok
El Tiempo
Los amigos
6.
MULTIPLE CHOICE QUESTION
30 sec • 5 pts
Ejemplo de Plataforma Social Digital
La casa de los famosos
La familia
Netflix
7.
FILL IN THE BLANK QUESTION
1 min • 5 pts
Es el proceso mediante el cual se resuelven problemas de comunicación visual.
Cuidado con la ortografía
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