Promotion is

• Increasing customer usage
• The process of making customers aware of a product, service or event
• The channels of communication used to send a message to the target market
• A paid form of communication delivered to consumers by a product maker or seller

On a marker board: write down the 5 elements of the promotional mix.

Hold up your board and I will tell you if it's correct or incorrect.

• Correct

• Incorrect

TRIVIA!!!

What actor plays Troy Bolton in the High School Musical?

• Dylan Sprouse

• Zac Efron

• Joe Jonas

• Orlando Bloom

What is the primary goal of promotion?

• Get new customers

• Increase sales
• Showcase your product

• Get more followers

What is the integration of a product into a movie or television show

• Product Placement
• Advertising
• Branding
• Product Promotion

The number of people in the target market expected to receive the message through the chosen medium

On your marker board: Provide an example of product placement. (Provide the show/movie & the item).

Hold up your marker boards and show me your answer!

• Correct

• Incorrect

TRIVIA!!!

The fans of which MLB team shout out “Oh!” very loudly while singing the national anthem at games?

• • Atlanta Braves

• Baltimore Orioles

• • Colorado Rockies

• • Minnesota Twins

Define: Advertising

• activities that help an organization to influence a target market

• in-person, face-to-face communication between a seller and a customer

• a type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience

• a paid form of communication delivered to consumers by a product maker or seller

Define: Selling

• activities that help an organization to influence a target market

• in-person, face-to-face communication between a seller and a customer

• a type of advertising that sends a promotional message to a targeted group of prospects and customers rather than to a mass audience

• a paid form of communication delivered to consumers by a product maker or seller