Logo Design Concepts and Techniques

What is a logo?

• A type of advertisement

• A symbol made up of text and images

• A business card

• A company slogan

What is the purpose of a logo?

• To serve as a business card

• To be a visual representation of a company or brand name

• To provide contact information

• To describe the company's history

Which type of logo is often used by sports teams and government organizations?

• The Abstract Mark

• The Emblem

• The Combination Mark

• The Wordmark

What type of logo uses geometric forms to represent a brand?

What type of logo is typically used by luxury brands?

• The Emblem

• The Pictorial Mark

• The Wordmark

• The Mascot Logo

Which of the following is an example of a letter mark logo?

• Apple

• Nike

• NASA

• Starbucks

What is typically used in letter mark logos to make them distinctive?

• Complex graphics

• Multiple colors

• Simple colors and special fonts

• Photographs

What does the "CNN" letter mark logo stand for?

What is the main purpose of using special fonts in word mark logos?

• To make the logo distinctive

• To make the logo colorful

• To make the logo larger

• To make the logo animated

What is a mascot logo?

• A logo that uses a mascot or illustrated character to represent a company

• A logo that uses only text to represent a company

• A logo that uses abstract shapes to represent a company

• A logo that uses photographs to represent a company