OCR Creative iMedia (R093) - LO3.4.2

What does intellectual property (IP) refer to?

• Ownership of physical equipment.
• Legal rights over creations of the mind.
• Control over financial records.
• Public access to government content.

Answer explanation

IP protects creations like inventions, artworks and brand symbols.

Which of the following is used to protect brand logos?

• Patents.
• Copyright.
• Trade secrets.
• Trademarks.

Answer explanation

Trademarks protect brand elements like logos and slogans.

What is the main purpose of copyright?

• To protect company income.
• To ensure only companies benefit from ideas.
• To give creators rights over how their work is used.
• To stop people from creating similar work.

Answer explanation

Copyright grants control to creators over the use of their original work.

Which of these is NOT an example of intellectual property?

• A novel.
• A photograph.
• A laptop.
• A logo.

Answer explanation

A laptop is a physical item, not intellectual property.

What is a patent used to protect?

• Songs.
• Inventions and processes.
• Films.
• Brand slogans.

Answer explanation

Patents apply to technical inventions and processes.

Which licence allows others to use a work with some rights reserved?

• Creative Commons.
• Copyright.
• Patent.
• Trade licence.

Answer explanation

Creative Commons licences grant usage rights with conditions.

What is required before using copyrighted music in a video production?

• A verbal agreement.
• Attribution only.
• Written permission or licence.
• Internet access.

Answer explanation

A licence or permission is legally needed to use copyrighted material.

What might a watermark on an image indicate?

• That it's been shared widely.
• It's free to use.
• It's restricted to educational use.
• It is protected or owned.

Answer explanation

Watermarks indicate ownership or licensing requirements.

A producer downloads an image from Google and uses it in a commercial. What could be the result?

• Higher profits.
• Faster production.
• Copyright infringement.
• Better visuals.

Answer explanation

Using copyrighted material without permission can lead to legal action.

Why might a creator register a trademark?

• To protect their scripts.
• To prevent piracy.
• To stop counterfeiting of brand elements.
• To publish in academic journals.

Answer explanation

Trademarks protect brand identity against unauthorised use.