Marketing Quiz

In an overall sense, where does marketing occur?

• Wherever advertisements are

• Wherever stores are

• Wherever customers are

• Wherever trucks are

Which of the following could be a threat for a business?

• Changes in technology

• Location of your business

• Lack of marketing expertise

• A competitor down the street closing their business

Which of the following statements is true about preparing a SWOT analysis?

• A SWOT analysis is objective

• You should ignore what your competitors are doing and only focus on your own business

• A SWOT analysis should only be conducted once a year

• Your SWOT analysis should be specific, to the point, and avoid grey areas

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.

• Target marketing

• Marketing

• Segment marketing

• Relationship marketing

Which marketing function can help businesses predict how much will be sold in a given period of time?

• Distribution

• Marketing Information Management

• Selling

• Promotion

Target markets are important factors to consider when businesses are

• Positioning their corporate brands

• Establishing their accounting systems

• Distributing budget information

• Analyzing personnel reports

Marketers have discovered that a household containing one person has quite different needs from a household consisting of a parent with one or more children. Family size is a ____________ variable.

• Demographic

• Geographic

• Behavioral

• Psychographic

People who participate in the same activities and hobbies tend to have similar buying patterns. Hobbies are a ____________ variable.

• Geographic

• Psychographic

• Behavioral

• Demographic

Creating new products, services, images, or ideas that will influence consumer buying behavior is an example of

• Distribution

• Selling

• Financing

• Product/Service Management

Many marketers have discovered that market size varies within the size of a city. City size is a ____________ variable.

• Demographic

• Geographic

• Psychographic

• Behavioral