What does “function” mean in graphic design?

• The way the design looks

• The message, purpose, or job the design is meant to do

• The colour scheme of the design

• The materials used in the design

Answer explanation

In graphic design, 'function' refers to the message, purpose, or job the design is meant to do. It emphasizes the design's role in communication and usability, rather than just its aesthetic aspects.

What is meant by “fitness for purpose”?

• Whether the design is colourful enough

• Whether the design matches the latest trends

• Whether the design successfully meets its intended use or goal

• Whether the design is made from expensive materials

Answer explanation

'Fitness for purpose' refers to whether the design successfully meets its intended use or goal, ensuring it functions effectively for its intended application, rather than focusing on aesthetics or material cost.

Why is clarity important in graphic design?

• To make the design look busy

• So the message is easily understood by the audience

• To add more colours

• To make the design more decorative

Answer explanation

Clarity in graphic design is crucial because it ensures that the message is easily understood by the audience. A clear design communicates effectively, while a busy or overly decorative design can confuse viewers.

Which of these is an example of a design that is not fit for purpose?

• A warning sign with large text and bright colours

• A poster for an event with all the key details clear

• A logo that is so detailed it becomes unreadable at a small size

• A business card with simple, clear contact information

Answer explanation

A logo that is so detailed it becomes unreadable at a small size is not fit for purpose, as it fails to communicate effectively when scaled down, unlike the other options which are clear and functional.

How can typography affect the function of a graphic design?

• By making the text unreadable

• By ensuring text is clear and suitable for the message

• By adding more colour

• By changing the size of images

Answer explanation

Typography plays a crucial role in graphic design by ensuring that text is clear and aligns with the intended message, enhancing readability and communication effectiveness.

Why should a designer consider the target audience when creating a graphic design?

• So the design uses as many colours as possible

• To make sure it appeals and communicates effectively to the people it's meant for

• So it matches the designer’s personal style

• To make the design more expensive to print

Answer explanation

Designers must consider the target audience to ensure the design resonates and communicates effectively with them, making it more impactful and relevant.

What makes a design functional for outdoor advertising?

• Small fonts and lots of detail

• Subtle colours and low contrast

• Bold colours, clear fonts, and simple layout

• Using only handwritten text

Answer explanation

A design for outdoor advertising must be eye-catching and easily readable. Bold colours attract attention, clear fonts ensure legibility from a distance, and a simple layout avoids clutter, making the message clear and effective.

Which is an example of fitness for purpose in a logo?

• The logo is detailed and complex

• The logo looks good but is too big to fit on business cards

• The logo is simple, recognisable, and works well at any size

• The logo uses as many colours as possible

Answer explanation

The correct choice highlights a logo that is simple and recognizable, ensuring it is effective at any size. This aligns with the concept of fitness for purpose, as it meets practical needs for branding.

What should a designer check when assessing if a design is fit for purpose?

• If the colours are their favourite

• If the design looks modern

• If the message is clear and it meets the brief’s requirements

• If it uses expensive materials

Answer explanation

A designer should check if the message is clear and meets the brief's requirements, as this ensures the design effectively communicates its intended purpose, rather than focusing on personal preferences or aesthetics.

Why is it important for packaging design to be functional?

• So it can just be recycled easily

• So it looks attractive on the shelf but doesn’t need to protect the product

• So it both protects the product and gives clear information to the customer

• So it’s only focused on colour

Answer explanation

Functional packaging design is crucial as it ensures the product is protected during transport and storage while also providing clear information to customers, enhancing usability and safety.