BE Test Obj 4.03 May 2, 2025

First and Last Name

1. ________________: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

• advertising
• marketing
• personal selling

________________: any paid form of nonpersonal presentation of ideas, goods, or services.

• advertising
• marketing
• personal selling

________________: marketing element focusing on considerations in getting a selected product in the right place at the right time.

• place
• price
• product

________________: marketing element referring to what goods, services, or ideas a business will offer its customers.

• place
• price
• product

________________: marketing element requiring marketers to determine the amount of money they will ask in exchange for their products.

• place
• price
• product

________________: the form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities.

• advertising
• marketing
• personal selling

Connor is working on a billboard to showcase his new service. What part of the marketing mix is he working on?

• price
• product
• promotion

________________: any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it.

• place
• promotion
• publicity

________________: a marketing function needed to communicate information about goods, services, images, and/or ideas to achieve a desired outcome.

• place
• promotion
• publicity