Clicks and Conversions Quiz

What does "click-through rate" measure?

• How many people see an advert

• How many people click on an advert

• How many people buy something

• How many people write a review

Which of these is a way to make more people know about a brand?

• Hiding adverts

• Telling friends and family

• Not talking about the brand

• Ignoring customers

What does "conversion rate" mean?

• The number of people who visit a website

• The number of people who buy something after clicking an advert

• The number of adverts shown

• The number of people who leave a website

Which of these is a good way to find out what customers think about a brand?

• Customer Perception Survey

• Guessing

• Watching TV

• Reading a storybook

If 100 people see an advert and 10 people click on it, what is the click-through rate?

• 1%

• 5%

• 10%

• 20%

Which of these is a brand awareness strategy?

• Making a fun advert

• Not telling anyone about the brand

• Keeping the brand a secret

• Turning off the website

What is the main goal of conversion rate optimisation?

• To make the website look pretty

• To get more people to buy something

• To make adverts longer

• To use more colours

Which of these is a way to measure advertising effectiveness?

• Counting how many people see the advert

• Counting how many people click and buy

• Counting how many adverts are made

• Counting how many people work at the company

What is a market research technique?

• Asking people questions about what they like

• Guessing what people want

• Not talking to anyone

• Only selling to friends

If a company wants to know if people like their new logo, what should they do?

• Ask people in a survey

• Change the logo every day

• Hide the logo

• Only show the logo to workers