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Marketing Principles Quiz

Authored by mahmoud qwasme

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Marketing Principles Quiz
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114 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of all marketing activities?

Products

Customers

Sales

Advertising

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT one of the four basic elements of marketing?

Promotion

Manufacturing

Distribution

Product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the term for a specific group of customers that an organization focuses its marketing efforts on?

Consumer group

Customer base

Market segment

Target market

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines marketing?

Advertising

Selling products

Creating, distributing, promoting, and pricing

Customer service

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'Marketing Mix' refer to?

Sales, advertising, customer service

Branding, pricing, distribution

Product, price, promotion, distribution

Market research, product development

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which variable deals with researching customers' needs and designing a product that satisfies them?

Distribution variable

Product variable

Price variable

Promotion variable

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary goal of promotion in marketing?

To increase sales

To inform individuals or groups about products

To develop products

To set prices

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