Social Media and Digital Marketing Worksheet

The online world has shifted from a one-to-many to a many-to-many method of interaction.

• True

• False

____ is the simulation of human intelligence processes by machines, especially computer systems.

• Artificial intelligence

• Quantum computing

• Cloud storage

• Blockchain

What do Instagram, Oculus, and WhatsApp all have in common?

• They are all owned by Facebook (Meta).

• They are all photo editing apps.

• They are all messaging platforms.

• They are all virtual reality devices.

Which of the following is an example of social proof?

• A celebrity endorses a product and many people start buying it.

• A person makes a decision based on their own research.

• A company lowers its prices to attract more customers.

• A business invests in new technology to improve efficiency.

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CCSS.RI. 9-10.8

CCSS.RI.11-12.5

CCSS.RI.11-12.8

CCSS.RI.8.5

CCSS.RI.9-10.5

Prince & Caputo has crafted several blog posts about men’s fashion. It wants to increase brand awareness, so it decides to run an ad campaign on Facebook to promote these blog posts. Prince & Caputo is using:

• Content marketing

• Influencer marketing

• Social media advertising

• Email marketing

In reference to social media marketing, which of the following is an example of organic content?

• A paid advertisement on Facebook

• A sponsored Instagram post

• A brand's regular post on its Facebook page

• A promoted tweet

The largest percentage of Instagram users are aged 13-17 years old.

• True

• False

Hustle & Bustle sells high-end diaper bags made from sustainably sourced materials. Which of the following buyer personas best fits the corresponding target audience?

• Shannon is 35 years old, is married, is a stay-at-home mom, has three children under the age of three, has a household income of $90,000 a year, and searches terms like “mom life hacks.”

• John is 22 years old, single, and enjoys extreme sports.

• Maria is 45 years old, a business executive, and travels internationally for work.

Customer advocacy is a marketing strategy focused on supporting customers on social media by liking, commenting on, and sharing their content.

• True

• False

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CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.7.1

CCSS.RL.8.1

CCSS.RL.9-10.2

Andrea selects a YouTube video to watch, and a 6-second video ad starts playing immediately. She cannot skip through it to watch her video. Which of the following YouTube ad types is she seeing?

• Skippable ad

• Bumper ad

• Overlay ad