Communication Process Quiz

Who is the sender in the communication process?

• A type of advertising

• A method of communication

• A person or organization sharing information

• A person who receives the message

What is encoding in communication?

• The method of sending a message

• The process of receiving a message

• The process of putting thoughts into a symbolic form

• The reaction of the receiver

What is a personal channel?

• A method of communication without contact

• A form of mass media

• A direct contact method like a salesperson

• A type of advertising

What does noise refer to in communication?

• The receiver's response

• Factors that distort the message

• The sender's thoughts

• The message being sent

What is the AIDA model?

• A method of decoding

• A type of advertising

• A response hierarchy model

• A model for measuring noise

In the standard learning hierarchy, what is the first step?

• Act

• Do

• Learn

• Feel

What does the cognitive response approach focus on?

• The noise in communication

• The sender's thoughts

• The receiver's cognitive processing

• The channels of communication

What is the central route in the Elaboration Likelihood Model?

• A type of advertising

• High ability and motivation to process messages

• Low ability to process messages

• A method of encoding

What is feedback in the communication process?

• The sender's message

• The method of encoding

• The receiver's reaction communicated back to the sender

• The noise in communication

What is the purpose of understanding the target audience?

• To encode messages

• To create noise in communication

• To send messages without contact

• To influence decision-making