Recount Text for Marketing SMK

What field is Philip Kotler known for?

• Engineering

• Marketing

• Architecture

• Psychology

Where did Philip Kotler earn his Ph.D.?

• University of Chicago

• Harvard University

• MIT

• Stanford University

Which book made Philip Kotler famous?

• Marketing Management

• Business Strategy

• Creative Marketing

• Brand Essentials

What is one of the key concepts introduced by Kotler?

• SWOT Analysis

• STP

• ROI

• KPI

What kind of family did Kotler grow up in?

• Wealthy

• Aristocratic

• Modest

• Unknown

Chairul Tanjung's first major business was in what area?

• Food

• Electronics

• Media

• Shoes

What business group did Chairul Tanjung establish?

• Salim Group

• Trans Corp

• Bakrie Group

• Lippo Group

Chairul Tanjung was once the Minister of?

• Education

• Economy

• Tourism

• Finance

Chairul Tanjung is often called?

• Business Rookie

• Creative Guru

• Business Tycoon

• Digital Master

What was the key to Chairul Tanjung's success?

• Inheritance

• Government Support

• Hard Work and Persistence

• Technology