Marketing Basics Worksheet

Which common research method is BEST used for gathering demographic and quantitative data?

• surveys

• focus groups

• research companies

• web analytics

Which common research method is best for getting a more in depth look at consumers' thoughts and ideas about a product or service?

• focus groups

• surveys

• research companies

• web analytics

Target markets are identified groups of consumers who are most likely to purchase your product or service.

• True

• False

What are the Four P's of Marketing?

• Product, Price, Place, Promotion

• Price, Planning, Promotion, Place

• Product, Price, Promotion, Purchase

• Profit, Price, Planning, Placement

Marketing is the process of communicating a company's value to the customer

• True

• False

True or False: Marketing and Advertising are the same thing.

• True

• False

What is a Call to Action?

• a statement that encourages the audience to respond

• the most important message your audience needs to hear

• What is communicated to and perceived by the audience

• how business is communicate with their audience

Are Focus Groups considered Qualitative Research or Quantitative Research?

• Qualitative Research

• Quantitative Research

The best part of GoPro's social media content strategy is that most of the content

• was generated by users (fans/customers)

• is promotional

• consists of funny memes

• all of the answers are correct

A good habit to get into is to post 75% promotional content and 25% non promotional content on social media.

• True

• False