Unit Test: Viral Sport and Event Marketing Strategies

What is the best definition of viral marketing?

• Marketing through TV advertisements

• Marketing that spreads quickly from person to person

• Door-to-door marketing strategies

• Marketing via direct mail

Which of the following is a key characteristic of viral marketing?

• A. High cost per customer

• B. Deliberate slowness in message spread

• C. High shareability

• D. Complex messaging

Viral marketing is most effective when it:

• Uses paid advertisements only

• Targets a broad, undefined audience

• Evokes emotional responses

• Avoids the use of social media

Which platform is commonly used in viral marketing?

• Email only

• Television only

• Social media

• Print newspapers

Why is viral marketing important in sports and events?

• It decreases visibility

• It limits consumer engagement

• It creates buzz quickly

• It is rarely used

Which of the following is not a principle of viral marketing?

What does “word-of-mouth” marketing most closely relate to?

• Direct email

• Viral marketing

• TV commercials

• Sponsorship deals

Which of the following strategies can help a campaign go viral?

• Using only printed flyers

• Ignoring audience feedback

• Creating content that's funny or emotional

• Making the campaign private

Which principle supports the idea of using influencers in viral marketing?

• Complexity of information

• Leverage of networks

• Delayed messaging

• Avoiding trends

Which of the following is an example of viral content?

• A. A lengthy newspaper article

• B. A social media video with millions of shares

• C. A private email

• D. A billboard with a phone number