Fundamentals of the Marketing Mix

Fundamentals of the Marketing Mix

11th Grade

71 Qs

quiz-placeholder

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Fundamentals of the Marketing Mix

Fundamentals of the Marketing Mix

Assessment

Quiz

Business

11th Grade

Easy

Created by

Desiree Williams

Used 1+ times

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71 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Explain the concept of marketing strategies.

Marketing strategies are plans to promote and sell products or services.

Marketing strategies are financial reports of a company.

Marketing strategies are legal documents for business registration.

Marketing strategies are employee training manuals.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Each component of the marketing mix is defined as:

Product, Price, Place, Promotion

Planning, Production, Placement, Promotion

Product, People, Price, Process

Promotion, Price, Planning, Place

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Identify examples of effective marketing mix.

Product, Price, Place, Promotion

Production, Planning, People, Process

Profit, Policy, Publicity, Packaging

Purchase, Payment, Partnership, Performance

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

An effective marketing mix for a product or service includes which of the following elements?

Product, Price, Place, Promotion

Product, People, Process, Physical Evidence

Price, Promotion, People, Packaging

Place, Process, Physical Evidence, Positioning

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Participation is a key element of marketing because it:

involves customers actively in the marketing process

focuses only on product quality

ignores customer feedback

relies solely on advertising

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: Marketing is the process of creating, communicating, delivering and exchanging goods and services which hold value for ________.

consumers

producers

advertisers

managers

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: Marketing is the process of building interest in a ________ or a product.

company

weather

animal

continent

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