The Promotional Mix

Fill in the blank: The first objective is to gain a basic understanding of the _________

• promotional mix

• supply chain

• financial statement

• market share

Fill in the blank: One of the objectives is to learn basic techniques for compiling a _________

• promotional mix

• financial report

• marketing budget

• sales forecast

Fill in the blank: Another objective is to obtain knowledge concerning the various aspects of the _________

• promotional mix

• supply chain

• financial statement

• production process

Fill in the blank: One of the topics listed in the Main Menu is _________.

• Introduction

• Settings

• Profile

• Help

Fill in the blank: One of the topics listed in the Main Menu is _________.

• Advertising & Public Relations

• Quantum Physics

• Medieval Literature

• Marine Biology

Fill in the blank: One of the topics listed in the Main Menu is _________.

• Sales Promotions & Personal Selling

• Financial Accounting

• Human Resource Management

• Business Law

Fill in the blank: One of the topics listed in the Main Menu is _________.

• Promotional Planning

• Weather Forecast

• Personal Finance

• Space Exploration

Fill in the blank: Promotion is any form of communication a business or organization uses to inform, persuade or remind individuals about _______ or services.

• products

• employees

• locations

• competitors

Fill in the blank: Promotion allows businesses to improve _______ image.

• public

• private

• internal

• personal

Promotion is a form of persuasive communication.

• True

• False