Brand Identity

Brand Identity

Assessment

Passage

English

6th - 8th Grade

Medium

Created by

Christy Snow

Used 1+ times

FREE Resource

6 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the author's use of the phrase "gilded edge" in relation to Gucci influence your perception of the brand?

It suggests that Gucci products are old and outdated.

It indicates that Gucci products are sharp and dangerous.

It implies that Gucci products are only valuable because of their color.

It suggests that Gucci's products are luxurious and have a high-end appeal.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The use of the word "meek" in the passage primarily serves to do what in relation to Lululemon?

It implies that Lululemon's clothing is only suitable for people who are weak.

It suggests that Lululemon's clothing is unfashionable and outdated.

It suggests that Lululemon's clothing is designed for people who are gentle and calm, aligning with a focus on inner peace.

It indicates that Lululemon's clothing is uncomfortable and restrictive.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following statements best captures the central idea of the poem?

The poem suggests that people should always follow the latest fashion trends to fit in with society.

While brands reflect status and aspiration, true style comes from self-respect and individuality.

The poem focuses primarily on the specific qualities and benefits of different clothing brands.

The poem argues that expensive brands are essential for achieving success and happiness.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which detail from the text best supports the idea that personal identity is more important than brand names?

"Gucci glows with luxe appeal, A gilded edge, a fashion seal."

"Nike, bold with swoosh and flame, Embodies speed, ambition, fame."

"Let fashion serve, but not define— The truest style is wholly mine."

"New Balance steps with cushioned might, A stride of comfort, clean and bright."

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the author use the descriptions of different brands (New Balance, Nike, Gucci, Lululemon) to illustrate the idea that clothing can reflect a person's values or aspirations?

By showing that all brands are equally valuable, regardless of their price or image, emphasizing the importance of individual choice.

By associating each brand with specific qualities and lifestyles, suggesting that clothing choices can communicate personal identity.

By focusing on the negative aspects of each brand, highlighting how consumerism can lead to superficiality and unhappiness.

By contrasting the brands with natural elements, demonstrating that true beauty lies in simplicity and authenticity, not in material possessions.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In what way does the final stanza of the poem act as a turning point in the poem's message, and how does it affect the reader's understanding of the relationship between fashion and self-identity?

It shifts the focus from external brands to internal values, suggesting that self-respect is more important than fashion trends.

It introduces a new set of brands that represent a more authentic and meaningful lifestyle, promoting conscious consumerism.

It reinforces the idea that fashion is the most important aspect of self-expression, encouraging readers to prioritize their appearance.

It contradicts the earlier descriptions of the brands, arguing that clothing has no impact on self-identity or personal values.