Designing a Questionnaire Quiz (based on 2 assigned videos)

What is the first step in designing a questionnaire?

• Write the questionnaire

• Define the problem

• Desk Check

• Pilot Survey

Who is the target population in Helen's case?

• Current customers of Choconutties

• People who do not buy Choconutties but buy chocolate

• All chocolate consumers

• Men only

What method does Helen choose to administer her survey?

• Personal interview

• Written questionnaire

• Phone survey

• Online survey

Why is it important to have a clear introduction in the questionnaire?

• To confuse the respondent

• To explain why data is being collected

• To make the questionnaire longer

• To ask sensitive questions

What should be included in the demographic questions?

• Favorite chocolate

• Age and income

• Address

• Favorite color

What is the purpose of the Desk Check step?

• To write the final version of the questionnaire

• To pilot the survey

• To review the questionnaire for clarity and errors

• To analyze the data

What should you do during the Pilot Survey?

• Ignore the responses

• Ask people to fill it out without observing

• Note any confusion and gather feedback

• Finalize the questionnaire

What happens if many people answer 'Other' in a question?

• The question is perfect

• No changes are needed

• Add another response alternative

• Remove the question

Why is it important to be ethical when designing a questionnaire?

• To make it longer

• To respect the respondent's time and privacy

• To confuse the respondents

• To gather more data than necessary

What is the final step in the questionnaire design process?

• Desk Check

• Pilot Survey

• Administering the survey

• Writing the questions