egm_mattel

Mattel was founded in what year?

• 1955

• 1945

• 1965

• 1975

Who was one of the co-founders of Mattel?

• Harold Wilson

• Ruth Handler

• Elliot Page

• Harold Matson

What was the first toy that Mattel sold?

• Barbie Doll

• Hot Wheels

• Uke-a-Doodle

• American Girl Dol

In what year was the Barbie doll created?

• 1949

• 1959

• 1969

• 1979

What is Mattel's core brand value?

• Innovation

• Quality

• Trust

• Safety

Mattel's CSR initiatives include:

• Sustainable design

• Responsible sourcing

• Thriving communities

• All of the above

What year did Mattel introduce Ken, Barbie's companion?

• 1959

• 1961

• 1962

• 1968

In what year was the first Barbie DreamHouse released?

• 1961

• 1962

• 1968

• 1991

What was the name of the first Black doll introduced to the Barbie brand in 1968?

• Michelle

• Nikki

• Christie

• Asha

What was the sales figure for Barbie in 2015, when sales hit a 25-year low?

• $1.7 billion

• $1 billion

• $900 million

• $500 million