iDEA | Entrepreneurship and Big Data

Which of the following best describes an entrepreneur?

• Someone who works for a large company

• Someone who starts and runs their own business

• Someone who only invests in stocks

• Someone who manages a charity

What is a key characteristic of an entrepreneurial mindset?

• Avoiding risks at all costs

• Being open to new ideas and taking calculated risks

• Preferring to follow strict routines

• Disliking change

Which of the following is an example of innovation in business?

• Using the same product for years without change

• Developing a new app that solves a common problem

• Copying a competitor’s product

• Ignoring customer feedback

What does 'Big Data' refer to?

• A large group of people

• Extremely large sets of data that can be analysed for patterns and trends

• A type of computer virus

• A new social media platform

Which of the following is a common data analytics technique?

• Guessing

• Data visualisation

• Ignoring outliers

• Only using paper records

What is a digital advertising strategy?

• Placing adverts in newspapers only

• Using online platforms to reach target audiences

• Only using word-of-mouth

• Ignoring social media

Which of the following is an example of an innovative business model?

• Selling products only in physical shops

• Offering a subscription service for monthly deliveries

• Only accepting cash payments

• Refusing to update products

Why is ethics important in Big Data?

• It helps companies make more money

• It ensures data is used responsibly and protects people's privacy

• It makes data analysis faster

• It is not important

Which of the following is a trend in social media advertising?

• Only using printed flyers

• Influencer marketing

• Ignoring customer comments

• Never updating adverts

What is the main purpose of advertising?

• To entertain people

• To inform and persuade customers to buy products or services

• To make products more expensive

• To reduce competition