MARKETING RESEARCH

Marketing research is the systematic and objective planning, gathering, __________ and analysing of information to enhance the decision making of marketing managers.

• searching

• recording

• finding

• screening

Which of the following is NOT a role of marketing research ?

• segmentation and targeting

• pricing and forecasting

• market compeittive and analysis

• positioning and branding

Which of the following is the problem identification research? (answer is more than one)

• sales research

• place research

• image research

• forecasting research

A situation analysis includes three decision areas including :

• market segmentation

• competitive analysis

• market analysis

• company's financial analysis

Which situation indicate the problem identification research?

• introduce the new product to meet the customer trend

• propose a new approach in increasing production efficiency

• create a new upgraded sewing machine to meet the current production demand

• investigate a loss of market share due to the increase of local competition

Which problem solving research require u to do a test concept.

• promotional research

• product research

• pricing research

• distribution research

Reorder the steps of marketing research process from step 1 to step 5.

• define the problem

• data collection

• state the research objective
  

• data sources

• develop research design

which types of research design is refers to the descriptions above?

• casual research

• descriptive research

• fundamentals research

• exploratory research

All of the following are the primary data EXCEPT:

• Survey

• Observation

• published journals

• focus group

Which primary data is require you to conduct an interview with small group of participants.

• questionnaire

• focus group

• experiment

• observation