2025 Entrepreneurship Final Exam Spring Sem

communication with your prospects and customers from all directions

• telemarketing
• order taking
• order getting
• 360 degree marketing

a public, promotional message paid for by an identified sponsor or company

• Organizing
• Directing
• order taking
• advertising

popular communication model used by companies to plan, create, and manage their promotions

• AIDA
• Credit
• media
• markup

two companies share the cost of advertising

• order getting
• cooperative advertising
• price lining
• advertising

amount it will cost a business owner to reach one thousand potential customers with a particular advertising type and time slot.

• Controlling
• CPM (cost-per-thousand)
• public relations (PR)
• prospect

one-to-one communication

• sales call
• direct mail
• referral
• Directing

product demonstrations that typically last from 30 minutes to one hour

• cold call
• infomercial
• referral
• media

communication channels

• AIDA
• Credit
• media
• markup

technique to find new costumers and promote products

• networking
• Controlling
• Organizing
• telemarketing

online message board where people post information about a particular topic

• referral
• newsgroup
• markup
• networking