2025 Entrepreneurship Final Exam Spring Sem
Authored by DINA ROMERO-LOZANO
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
communication with your prospects and customers from all directions
telemarketing
order taking
order getting
360 degree marketing
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
a public, promotional message paid for by an identified sponsor or company
Organizing
Directing
order taking
advertising
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
popular communication model used by companies to plan, create, and manage their promotions
AIDA
Credit
media
markup
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
two companies share the cost of advertising
order getting
cooperative advertising
price lining
advertising
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
amount it will cost a business owner to reach one thousand potential customers with a particular advertising type and time slot.
Controlling
CPM (cost-per-thousand)
public relations (PR)
prospect
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
one-to-one communication
sales call
direct mail
referral
Directing
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
product demonstrations that typically last from 30 minutes to one hour
cold call
infomercial
referral
media
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