UNIT 6-QTKD

What expression indicates a strategy using dramatic storytelling to evoke consumer emotion?

• Narrative

• Storytelling

• Emotional

• Dramatic

What word conveys a tactic that uses humorous elements to capture consumer attention?

• Humorous

• Comedic

• Witty

• Funny

Which expression describes a method targeting users based on search queries and browsing behavior?

• Search

• Contextual

• Display

• Behavioral

What word means integrating a product into a narrative within media content?

• Cinematic

• Narrative

• Scripted

• Storyline

Which expression indicates an approach that tailors messages to specific consumer segments using data?

• Targeted

• Personalized

• Segmented

• Data-Driven

What word implies a method comparing products with competitors to highlight advantages?

• Comparative

• Competitive

• Benchmark

• Contrast

Which word signifies a tactic employing celebrities to boost brand credibility?

• Iconic

• Star

• Celebrity

• Famous

What expression signifies a method employing automated buying via real-time bidding techniques?

• Real-time

• Automated

• Programmatic

• Marketplace

Which term represents an approach that sponsors events or teams for natural brand promotion?

• Sponsorship

• Events

• Team

• Cultural

What word indicates a tactic employing clever wordplay to enhance brand memorability?

• Witty

• Pun

• Clever

• Smart