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UNIT 6-QTKD

Authored by Quỳnh Thị

English

University

Used 4+ times

UNIT 6-QTKD
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45 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What expression indicates a strategy using dramatic storytelling to evoke consumer emotion?

Narrative

Storytelling

Emotional

Dramatic

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What word conveys a tactic that uses humorous elements to capture consumer attention?

Humorous

Comedic

Witty

Funny

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which expression describes a method targeting users based on search queries and browsing behavior?

Search

Contextual

Display

Behavioral

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What word means integrating a product into a narrative within media content?

Cinematic

Narrative

Scripted

Storyline

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which expression indicates an approach that tailors messages to specific consumer segments using data?

Targeted

Personalized

Segmented

Data-Driven

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What word implies a method comparing products with competitors to highlight advantages?

Comparative

Competitive

Benchmark

Contrast

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which word signifies a tactic employing celebrities to boost brand credibility?

Iconic

Star

Celebrity

Famous

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Apple

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