History and Methods of Film Advertising

What field did Marcellin Auzolle transition into after painting?

• Advertising

• Architecture

• Music

• Medicine

What change occurred in the 1980s regarding poster production and distribution?

• Film studios began taking over poster production and distribution

• NSS expanded its services

• Posters were no longer used

• Theaters started making their own posters

Why did posters have to be sent back to National Screen Service?

• To be reused in other theaters

• To be destroyed

• To be sold to collectors

• To be archived in museums

What did theaters have to do with posters after a film’s theater run ended?

• Send them back to National Screen Service

• Keep them as souvenirs

• Sell them to the public

• Burn them

Why did posters become available to collectors?

• The National Screen Service ended and there were only a few left in the world.

• Movie theaters closed.

• Posters were no longer popular.

• They were found in a lost warehouse.

What is the significance of the year 2005 in poster collecting?

• The highest auction price for a poster was recorded.

• The National Screen Service started.

• Metropolis was released.

• A new poster design was invented.

Why are film posters still important today?

• They are a key part of movie advertising.

• They are used for music promotion.

• They are only for art galleries.

• They are not used anymore.

Why might print advertising remain important for films, even with new technologies?

• It is still a big part of film advertising.

• It is the only way to advertise.

• It is cheaper than all other methods.

• It is required by law.

What is the purpose of altering stills from the movie for posters?

• To make them unrecognizable

• To better fit the poster design

• To change the movie’s story

• To add more actors

How does the style of a poster help the audience?

• It reflects the genre of the movie

• It shows the ticket price

• It lists the movie’s awards

• It displays the theater’s address