Branding and Product Lifecycle Quiz

Passage 1

A brand can be defined as a name given to a product by a company so that the product can easily be recognised by its name or its design. In our very (1)_____business world, a good brand is one of the keys to the success of any company. It is often a powerful (2)______ tool.

However, the name is not everything. For a brand to be successful, marketers have to know what the consumer (3)_____and wants so a lot of market (4)_______is necessary. This gives them

a consumer(5)______, that is to say a kind of picture of the typical customer. It is a picture not only of the customer's needs and wants but also of their beliefs and values. If the brand then clearly reflects those values, it is more likely to be successful.

• informative

• competitive

• conservative

• active

Passage 1

A brand can be defined as a name given to a product by a company so that the product can easily be recognised by its name or its design. In our very (1)_____business world, a good brand is one of the keys to the success of any company. It is often a powerful (2)______ tool.

However, the name is not everything. For a brand to be successful, marketers have to know what the consumer (3)_____and wants so a lot of market (4)_______is necessary. This gives them

a consumer(5)______, that is to say a kind of picture of the typical customer. It is a picture not only of the customer's needs and wants but also of their beliefs and values. If the brand then clearly reflects those values, it is more likely to be successful.

• sales

• sell

• sold

• selling

Passage 1

A brand can be defined as a name given to a product by a company so that the product can easily be recognised by its name or its design. In our very (1)_____business world, a good brand is one of the keys to the success of any company. It is often a powerful (2)______ tool.

However, the name is not everything. For a brand to be successful, marketers have to know what the consumer (3)_____and wants so a lot of market (4)_______is necessary. This gives them

a consumer(5)______, that is to say a kind of picture of the typical customer. It is a picture not only of the customer's needs and wants but also of their beliefs and values. If the brand then clearly reflects those values, it is more likely to be successful.

• wishes

• needs

• orders

• requires

Passage 1

A brand can be defined as a name given to a product by a company so that the product can easily be recognised by its name or its design. In our very (1)_____business world, a good brand is one of the keys to the success of any company. It is often a powerful (2)______ tool.

However, the name is not everything. For a brand to be successful, marketers have to know what the consumer (3)_____and wants so a lot of market (4)_______is necessary. This gives them

a consumer(5)______, that is to say a kind of picture of the typical customer. It is a picture not only of the customer's needs and wants but also of their beliefs and values. If the brand then clearly reflects those values, it is more likely to be successful.

• study

• research

• science

• article

Passage 1

A brand can be defined as a name given to a product by a company so that the product can easily be recognised by its name or its design. In our very (1)_____business world, a good brand is one of the keys to the success of any company. It is often a powerful (2)______ tool.

However, the name is not everything. For a brand to be successful, marketers have to know what the consumer (3)_____and wants so a lot of market (4)_______is necessary. This gives them

a consumer(5)______, that is to say a kind of picture of the typical customer. It is a picture not only of the customer's needs and wants but also of their beliefs and values. If the brand then clearly reflects those values, it is more likely to be successful.

• summary

• report

• profile

• book

Passage 2

The life cycle of a product

All products have a life cycle. Therefore, new products are being developed all the time to replace older products which are coming to the end of their lives.

The cycle begins when a new product is (6)______. At that stage, there is only a plan or a drawing, which is then used when the product is (7)______Nobody knows how well the new product works or how good it is so it has to be (8)_______. On the basis of the test results, it may have to be modified. Once the necessary (9)_______have been made, the product is ready to be launched and then (10)_______

• planned

• designed

• sketched

• structured

Passage 2

The life cycle of a product

All products have a life cycle. Therefore, new products are being developed all the time to replace older products which are coming to the end of their lives.

The cycle begins when a new product is (6)______. At that stage, there is only a plan or a drawing, which is then used when the product is (7)______Nobody knows how well the new product works or how good it is so it has to be (8)_______. On the basis of the test results, it may have to be modified. Once the necessary (9)_______have been made, the product is ready to be launched and then (10)_______

• fabricated

• manufactured

• assembled

• set

Passage 2

The life cycle of a product

All products have a life cycle. Therefore, new products are being developed all the time to replace older products which are coming to the end of their lives.

The cycle begins when a new product is (6)______. At that stage, there is only a plan or a drawing, which is then used when the product is (7)______Nobody knows how well the new product works or how good it is so it has to be (8)_______. On the basis of the test results, it may have to be modified. Once the necessary (9)_______have been made, the product is ready to be launched and then (10)_______

• tested

• examined

• researched

• checked

Passage 2

The life cycle of a product

All products have a life cycle. Therefore, new products are being developed all the time to replace older products which are coming to the end of their lives.

The cycle begins when a new product is (6)______. At that stage, there is only a plan or a drawing, which is then used when the product is (7)______Nobody knows how well the new product works or how good it is so it has to be (8)_______. On the basis of the test results, it may have to be modified. Once the necessary (9)_______have been made, the product is ready to be launched and then (10)_______

• specifications

• qualities

• improvements

• achievements

Passage 2

The life cycle of a product

All products have a life cycle. Therefore, new products are being developed all the time to replace older products which are coming to the end of their lives.

The cycle begins when a new product is (6)______. At that stage, there is only a plan or a drawing, which is then used when the product is (7)______Nobody knows how well the new product works or how good it is so it has to be (8)_______. On the basis of the test results, it may have to be modified. Once the necessary (9)_______have been made, the product is ready to be launched and then (10)_______

• promoted

• exhibited

• displayed

• advertised