Module 4: Finding the Correct Keywords

What is the main purpose of choosing the right keywords?

• To increase social media followers

• To match user intent and drive targeted traffic

• To make your website look more attractive

• To reduce website bounce rate

Which factor reflects how often a keyword is searched?

• User Intent

• Keyword Difficulty

• Search Volume

• Meta Description

Why is understanding user intent behind a keyword important?

• It helps reduce website loading time

• It improves ad performance

• It aligns your content with what users are actually looking for

• It makes the keyword longer

What type of keyword is easier to rank for and often has higher conversion rates?

• Branded Keywords

• Short-Tail Keywords

• Long-Tail Keywords

• Navigational Keywords

Which keyword type is most suitable for local businesses?

• Product Keywords

• Geo-Targeted Keywords

• Short-Tail Keywords

• Branded Keywords

What is a risk of targeting high-volume keywords?

• Low search engine visibility

• Low competition

• High competition

• Irrelevant traffic

What are transactional keywords typically used for?

• Learning new skills

• Comparing products

• Completing an action like buying or subscribing

• Navigating to a website

Which tool is known for its “Priority” score in keyword research?

• Ahrefs

• SEMrush

• Moz Keyword Explorer

• Google Ads

Which keyword research tool provides free access and is especially useful for PPC and SEO?

• Ubersuggest

• Ahrefs

• Google Keyword Planner

• Moz

What is the benefit of using SEO tools for competitor analysis?

• To create backlinks

• To analyse what keywords competitors rank for

• To generate social media posts

• To increase domain age