A social media user with a small but highly engaged following.

A theme that emerges in digital dialogue over time.

A process of managing digital brand communities.

The amount of useful information relative to digital noise.

Analyzing user comments to extract opinions, themes, and useful data.

The tone and structure of discussions around an issue.

Loyalty or emotional ties to a digital brand.

A timeline of digital impressions and data interactions.

Categorizing reactions to determine emotional tone.

Patterns in how online voices contribute to group messaging.

A micro-level advocate with niche influence.

Actively engaging with a brand’s online audience to foster loyalty and manage reputation.

Analyzing digital conversations to find emerging topics.

Data points left online by user activity.

A marketing term for social sarcasm and satire.

Noise-to-Signal Ratio

The amount of useful information relative to irrelevant or distracting content.

A structure for real-time data dashboards.

A story disruption technique used in ad writing.

A wide range of emotions captured by AI analysis.

A shift in expected messaging or tone that challenges the dominant story.

An insight derived from consistent social media commenting.

The use of digital platforms to rank sentiment across time.

A public post that unexpectedly alters group sentiment.

A significant or symbolic event, trend, or conversation that captures widespread attention.

A user’s influence over a specific, small audience group.

The full trail of digital actions recorded across platforms.

A major theme that arises in real-time dashboards.

A typical role that audience members take in online interactions (e.g., cheerleader, troll, lurker).

Categorizing text by emotional polarity.

Managing online reputation through public interaction.

A model for analyzing word frequency and tone in posts.

WTW Vocabulary - Week 8

Authored by Stephanie Scanlan

Design

9th - 12th Grade

Used 2+ times

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15 questions

Show all answers

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Social Listening

The process of tracking digital conversations to understand what customers are saying.

A typical role audience members play online: cheerleader, critic, troll, or lurker.

A significant or symbolic event that captures widespread attention.

A shift in expected messaging that challenges the dominant story.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sentiment Analysis

Categorizing opinions in text to determine attitude as positive, negative, or neutral.

The process of engaging with a brand’s online audience to foster loyalty.

The trail of data people leave behind online—likes, posts, shares, and comments.

A theme that organically emerges in online discussions over time.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Brand Affinity

Emotional connection or loyalty a customer feels toward a brand.

A tool that aggregates real-time online feedback and data for analysis.

A structure and tone of public dialogue on a specific topic.

A platform user with a small but highly engaged following.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Listening Dashboard

A tool or platform that aggregates real-time online feedback and data for analysis.

A nuanced range of emotional responses expressed online.

Analyzing user comments to extract opinions and themes.

The amount of useful information relative to distracting content.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Conversational Trend

A theme or subject that organically emerges in online discussions.

A platform user with a small but highly engaged following.

A digital trail left behind through posts, likes, and shares.

A storytelling shift that challenges audience expectations.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Discourse Pattern

The structure and tone of public dialogue on a specific topic.

The process of engaging with a brand’s online audience to foster loyalty.

Emotional connection or loyalty a customer feels toward a brand.

A symbolic or significant online trend or event.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Social Sentiment Spectrum

A nuanced range of emotional responses people express online.

A tool that aggregates online feedback and trends.

A role pattern people follow in online interactions.

The process of identifying opinions in social media text.

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WTW Vocabulary - Week 8

Social Listening

Sentiment Analysis

Brand Affinity

Listening Dashboard

Conversational Trend

Discourse Pattern

Social Sentiment Spectrum

Micro-Influencer

Comment Mining

Digital Footprint

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