Advertising

What is the primary purpose of advertising?

• To inform and persuade consumers about products or services

• To increase production costs

• To reduce competition

• To manage customer relationships

Which of the following is a characteristic of effective advertising?

• 
  High production costs

• Ambiguity in messaging

• Clear and concise communication

• Limited reach

What does the term "target audience" refer to in advertising?

• The specific group of consumers the advertisement is aimed at

• The demographic profile of all customers

• The total number of consumers

• The geographic location of consumers

Which type of advertising is designed to create awareness and interest in a product?

• Reminder advertising

• Comparative advertising

• Persuasive advertising

• Informative advertising

Which of the following is NOT a common advertising medium?

• Print media

• Personal selling

• Radio

• Television

What is the term for the amount of money spent on advertising?

• Promotional costs

• Sales budget

• Marketing expenditure

• Advertising budget

Which of the following is an example of digital advertising?

• Television commercials

• Social media ads

• Newspaper ads

• Billboards

What does "brand awareness" refer to in advertising?

• The extent to which consumers recognize and recall a brand

• The level of customer loyalty to a brand

• The quality of a brand's products

• The price of a brand's products

Which of the following is a common objective of advertising?

• To reduce employee turnover

• To enhance customer satisfaction

• 
  To drive sales and increase market share

• To increase production costs

Which of the following is an example of comparative advertising?

• A brand promoting a sale

• A brand reminding consumers of its existence

• A brand highlighting its unique features

• A brand comparing its product to a competitor's product