Promotion

What does the "promotion" element of the marketing mix primarily involve?

• Communicating with target customers about products or services

• Distributing products to retailers

• Designing product features

• Setting prices for products

Which of the following is NOT a component of the promotional mix?

• Public relations

• Advertising

• Distribution

• Sales promotion

What is the main goal of advertising?

• To reduce operational costs

• To increase production efficiency

• To inform, persuade, or remind customers about products

• 
  To improve customer service

What is the purpose of public relations?

• To conduct market research

• 
  To set prices for products

• To build a positive image and manage relationships with the public

• 
  To create advertisements

Which promotional method involves face-to-face interaction between a salesperson and a customer?

• Public relations

• Advertising

• Personal selling

• Sales promotion

What is the primary objective of direct marketing?

• To enhance brand visibility

• To communicate directly with targeted individual consumers

• To improve product quality

• To reach a wide audience through mass media

Which of the following is an example of a digital marketing promotion?

• Flyers

• Trade shows

• Billboards

• Email marketing

What is the main advantage of using social media for promotions?

• 
  Inflexibility in messaging

• High production costs

• 
  Limited engagement with customers

• Ability to reach a large audience quickly

Which of the following is an example of a pull promotion strategy?

• Advertising aimed at consumers

• In-store displays

• Discounts offered to distributors

• Trade promotions to retailers

What is the primary purpose of a promotional budget?

• To set prices for products 

• To determine production costs

• To evaluate employee performance

• To allocate resources for marketing activities