Which of the following is NOT considered one of the 4Ps of the marketing mix?

• Place

• People

• Price

• 
  Product

What is the term for the set of all products offered by a company?

• Product portfolio

• Product mix

• Product assortment

• Product line

Which of the following is NOT a level of product?

• 
  Core product

• Augmented product

• Virtual product

• Actual product

What is the term for a product's journey from introduction to obsolescence?

• Product lifespan

• Product evolution

• Product lifecycle

• Product life cycle

Which stage of the product life cycle is characterized by rapid market acceptance and increasing profits?

• Maturity

• Growth

• Introduction

• Decline

What is the term for a new product that is completely unfamiliar to the target market?

• New-to-the-world product

• Repositioned product

• Product modification

• Line extension

Which of the following is NOT typically considered a characteristic of the maturity stage in the product life cycle?

• 
  Rapidly increasing profits

• Stable sales

• 
  Intense competition

• 
  Focus on brand differentiation

What is the term for the process of creating and managing brand names?

• 
  Branding

• Brand equity

• Brand positioning

• Brand extension

Which of the following is an example of an augmented product feature?

• 
  Product quality

• Core functionality

• Packaging

• 
  Warranty

What is the term for a brand name that has become synonymous with the product category?

• Brand loyalty

• Generic trademark

• Brand extension

• Brand equity