Product

Product

University

35 Qs

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Product

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Hard

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35 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT considered one of the 4Ps of the marketing mix?

Place

People

Price


Product

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the term for the set of all products offered by a company?

Product portfolio

Product mix

Product assortment

Product line

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT a level of product?


Core product

Augmented product

Virtual product

Actual product

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the term for a product's journey from introduction to obsolescence?

Product lifespan

Product evolution

Product lifecycle

Product life cycle

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which stage of the product life cycle is characterized by rapid market acceptance and increasing profits?

Maturity

Growth

Introduction

Decline

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the term for a new product that is completely unfamiliar to the target market?

New-to-the-world product

Repositioned product

Product modification

Line extension

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT typically considered a characteristic of the maturity stage in the product life cycle?


Rapidly increasing profits

Stable sales


Intense competition


Focus on brand differentiation

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