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35 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT considered one of the 4Ps of the marketing mix?
Place
People
Price
Product
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the term for the set of all products offered by a company?
Product portfolio
Product mix
Product assortment
Product line
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT a level of product?
Core product
Augmented product
Virtual product
Actual product
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the term for a product's journey from introduction to obsolescence?
Product lifespan
Product evolution
Product lifecycle
Product life cycle
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which stage of the product life cycle is characterized by rapid market acceptance and increasing profits?
Maturity
Growth
Introduction
Decline
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is the term for a new product that is completely unfamiliar to the target market?
New-to-the-world product
Repositioned product
Product modification
Line extension
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is NOT typically considered a characteristic of the maturity stage in the product life cycle?
Rapidly increasing profits
Stable sales
Intense competition
Focus on brand differentiation
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