Jemima 1305 Quiz

Aunt Jemima products are primarily marketed for what type of food?

• Breakfast cereals

• Pancakes and associated syrups

• Frozen pizza

• Canned soup

Which company currently owns the Aunt Jemima brand?

• Kraft-Heinz

• Coca-Cola

• PepsiCo / Quaker Oats

• General Mills

The character "Aunt Jemima" was originally inspired by––

• A real chef from New Orleans

• A stereotype of "mammy" from minstrel shows

• A folk hero from the Civil War

• A winner of radio jingle contests

In 2020, Quaker Oats announced that it would rename Aunt Jemima mainly because the image––

• Had outdated typography

• Contained a racial stereotype

• Violated FDA nutritional rules

• Was losing trademark protection

In the minstrel shows of the 19th century, white performers commonly portrayed black characters by––

• Wearing only elaborate wigs

• Using blackface makeup

• Using shadow puppets

• Dressing in circus costumes

Which dairy company was the first to remove a stereotype from its packaging, doing so in early 2020?

• Tillamook

• Land O' Lakes

• Horizon Organic

• Cabot

The deleted image of Land O' Lakes represented––

• A cowboy herding cattle

• A "Native American butter maiden" (a Native American woman carrying butter)

Critics argued that the Land O' Lakes mascot was racist mainly because––

• Used a real tribal logo without permission

• Objectified Indigenous women as marketing icons

• Displayed inaccurate traditional clothing colors

• Placed the figure against a sunset background

Which professional baseball team removed its caricatured Native American logo in 2019?

• Atlanta Braves

• Cleveland Indians

• Chicago Cubs

• Kansas City Royals

The American Psychological Association has warned that indigenous mascots can have a negative impact on––

• Dairy product sales in rural areas

• The self-esteem of Native American children

• The application costs of brands

• Television ratings for baseball