Selling Unit Notes Quiz

What sets personal selling apart from other promotional methods?

• It’s broadcast-based

• It’s one-way communication

• It uses mass media

• It involves two-way communication

Which of the following is a goal of personal selling?

• Entering new markets only

• Building loyal customer relationships

• Increasing advertising only

• Avoiding feedback from customers

Which of the following is a type of selling that involves communication with final consumers?

• Telemarketing

• Retail selling

• B2B selling

• Cold calling

What is one disadvantage of personal selling?

• It builds long-term relationships

• It has low flexibility

• It is expensive per person

• It generates the most revenue

Who is the typical customer in business-to-business (B2B) selling?

• Families

• Final consumers

• Industrial buyers

• Teenagers

What is the estimated success rate of cold calling?

• 50%

• 10%

• 2%

• 25%

Which is an example of high-touch selling?

• Self-checkout at a grocery store

• Ordering on Amazon

• Consulting with a travel agent

• Using a vending machine

What is the purpose of drip marketing?

• Send one-time promotional texts

• Display products in store windows

• Send automated messages over time

• Avoid direct communication with customers

Why do customers ultimately buy products?

• Because of the packaging

• Because of the product features

• Because of peer pressure

• Because of the benefits

Which is an example of a rational buying motive?

• Wanting social approval

• Trust in a brand

• Needing reliable quality

• Feeling powerful