Media Literacy Terms to Know

A goal to be achieved in influencing the audience, often referred to as a hidden _________

• agenda

• message

• plan

• desire

In social media, _________ are rules, signals and data that govern the platform’s operation. These determine how content is filtered, ranked, selected and recommended to users.

• algorithms

• hashtags

• emojis

• profiles

A tendency or opinion for or against a particular thing, often based on prejudice, is called _________.

• bias

• fact

• law

• theory

A web robot programmed to perform automated tasks online is called a _________.

The selection only of evidence that supports an argument while leaving out contradictory evidence is called _________.

• cherry picking

• double-blind

• peer review

• random sampling

Online material created to draw traffic to a website rather than inform an audience is called _________.

• clickbait

• newsletter

• editorial

• whitepaper

The impact of desire on beliefs (We believe what we want to believe) is called _________.

• confirmation bias

• cognitive dissonance

• anchoring effect

• availability heuristic

The situation surrounding an event (e.g., a speech given in the context of a heated political environment) is called _________.

• context

• syntax

• agenda

• medium

The quality of being trustworthy is called _________.

• credibility

• flexibility

• visibility

• vulnerability

Machine learning technology that manipulates or fabricates audio and/or video recordings to show people doing or saying things that they never did or said is called a _________?

• deep fake

• voice morph

• audio swap

• video overlay