KINH DOANH QUỐC TẾ NHÓM 7

1. 1.What is the main reason IKEA chooses the turnkey project model for international expansion?

• A.To reduce product costs in local markets
  

• B. To outsource product development to local firms
  

• C. To enable faster market entry and ensure consistency

• D. To gain full control over construction processes

2. How does IKEA maintain brand consistency across different countries using the turnkey model?

• A. By letting each country design its own layout
  

• B. By using different contractors for each project
  

• C. By outsourcing operations to local franchises
  

• D. Through centralized planning and standardized implementation

3. What are the key steps involved in executing a turnkey project at IKEA?

• A. Grand opening and marketing

• B. Feasibility and market research

• C. Final inspection and handover

• D. Store setup and equipment installation

4. How does IKEA integrate sustainability into its project management approach?

• A. By outsourcing to eco-friendly design firms only

• B. By building smaller stores to reduce energy use

• C. By following IWAY, using renewable energy, and applying Lean principles

• D. By reducing product variety to limit environmental impact

5. What were some specific adaptations IKEA made for its Hyderabad store in India?

• A. Replacing furniture design with local artisanship

• B. Offering only imported Scandinavian products

• C. Eliminating showrooms to reduce setup time

• D. Including a food court with Indian cuisine and expanding kitchen sections

6. What does IWAY stand for and why is it important in IKEA’s contractor selection process?

• A. IKEA Way of responsible procurement – ensures ethical and sustainable operations

• B. International Way of Auditing Yields

• C. IKEA's Way to innovate warehouse automation

• D. Integrated Way to Acquire Yields – enhances project ROI

7. In what ways do Agile and Lean principles improve IKEA’s project efficiency?

• A. They help IKEA outsource all decision-making to contractors

• B. They allow IKEA to build smaller stores faster

• C. Agile enables fast adaptation and Lean reduces waste

• D. They increase product diversity and reduce marketing needs

8. What recommendations were suggested to improve IKEA’s turnkey project execution in the future?

• A. Reduce use of digital tools
  

• B. Limit post-project evaluations
  

• C. Strengthen contractor selection and use real-time project tracking
  

•  D. Avoid local adaptations to maintain brand integrity
  

9. 9.What are the primary brand colors of IKEA?
   

• A. Red and white
  

• B. Blue and yellow
  

• C. Green and orange
  

• D. Black and yellow

10. In which country was IKEA founded?

• A. Germany

•  B. Sweden

•  C. Denmark

•  D. Netherlands