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Branding

Authored by Cook Min

English

University

Used 2+ times

Branding
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20 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is a brand?


A pricing technique


A marketing strategy


A name, term, design, or symbol that identifies a seller's goods or services

A type of product

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT a benefit of branding?

Easier recognition


Reduced competition

Higher perceived value

Increased customer loyalty


3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is brand equity?

The financial value of a brand based on its reputation and customer perceptions

The cost of creating a brand

The market share of a brand

The total revenue generated by a brand

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is an example of a brand extension?

Apple selling only computers

Coca-Cola introducing Diet Coke

Nike selling only athletic shoes


McDonald's selling only burgers

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What do we call a brand that is recognized worldwide?

Global brand

National brand

Regional brand

Local brand

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is brand positioning?

The price at which a brand is sold


The unique space a brand occupies in the minds of customers

The type of products a brand offers

The location of a brand's headquarters

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following best describes a brand mantra?

A short, three- to five-word phrase that captures the essence of the brand )

A financial goal for the brand

A long-term marketing strategy

A slogan used in advertising

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