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Buyer Behaviour

Authored by Cook Min

English

University

Used 3+ times

Buyer Behaviour
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35 questions

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1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT one of the main factors influencing consumer behavior?

Personal factors

Social factors

Cultural factors

Geographical factors

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

The buyer decision process typically consists of how many stages?

7

3

5

9

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which stage of the buyer decision process involves the consumer's actual purchase of the product?


Evaluation of alternatives

Post-purchase behavior


Information search

Purchase decision

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What type of buyer behavior is characterized by high involvement but few perceived

differences among brands?

Complex buying behavior

Variety-seeking buying behavior

Habitual buying behavior

Dissonance-reducing buying behavior

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is an example of a reference group?

Friends

All of the above

Coworkers

Family

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the term for a person's position within a group, defined by their roles and status?

Personal trait

Psychological factor

Cultural identity

Social role

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT typically considered a personal factor influencing buyer behavior?

Occupation

Age and life-cycle stage

Economic circumstances


Political affiliation

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