BTM454: Chap 3 Innovation Quiz

BTM454: Chap 3 Innovation Quiz

University

14 Qs

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BTM454: Chap 3 Innovation Quiz

BTM454: Chap 3 Innovation Quiz

Assessment

Quiz

English

University

Practice Problem

Medium

Used 6+ times

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14 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of innovation according to the Cambridge Dictionary?

A new idea or method, or the use of new ideas and methods

The act of improving existing products

A process of creating new technology

A strategy for market dominance

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a type of innovation mentioned in the text?

Radical

Transformational

Incremental

Disruptive

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the first stage of the innovation process?

Feasibility Analysis

Concept Development

Identification of Opportunity or Problem

Idea Generation

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best describes technology transfer?

The protection of intellectual property

The development of new technology

The sale of technology to consumers

The process of transferring technology from one organization to another

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of patents?

To manage intellectual property portfolios

To ensure trademarks are registered

To promote innovation by providing exclusive rights to inventors

To protect artistic works

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

In the context of innovation, what does 'market pull' refer to?

Demand from consumers driving innovation

Technological advancements leading to new products

Government regulations influencing innovation

Research and development initiatives

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key characteristic of copyright?

It protects inventions and discoveries

It grants exclusive rights to creators of original works

It is valid for an indefinite period

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