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Authored by Cook Min
English
University
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25 questions
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1.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
What is marketing primarily about?
Increasing production efficiency
Creating and delivering value to customers
Reducing costs
Selling products
2.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following statements is true?
It is more expensive to attract new customers than to retain existing ones
It is more expensive to keep customers than to attract new customers
Existing customers demand more services
New customers demand more services
3.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Why is there a need to monitor and understand competitors?
Because companies need to match their competitors' prices
Because companies need to create products similar to their competitors
Because customers will turn to competitors if their needs are not being met
Because customers will buy from competitors if they are cheaper
4.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of these is not part of the marketing concept?
That corporate goals can be achieved through customer satisfaction
Exceeding customer needs better than competition
Matching competitors' offering
It relies on the integrated effort of numerous departments, not just marketing
5.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following defines customer value?
The difference between the benefits received and the costs incurred
The price of a product
The brand reputation
The total cost of a product
6.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Why do marketing-orientated companies attempt to create customer value?
In order to attract value conscious customers
In order to attract and retain customers
In order to reduce manufacturing costs
In order to reduce customer complaints
7.
MULTIPLE CHOICE QUESTION
20 sec • 1 pt
Which of the following is seen as the key to achieve marketing success?
Matching the prices offered by competitors
Matching the value offered by competitors
Exceeding the advertising spend of competitors
Exceeding the value offered by competitors
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