MIDTERMCOM410

What did the word magazine mean in Colonial times?

• Depository

• Warehouse

• Both

What was the first newsmagazine?

• The Niles Weekly Register

• The New Yorker

• Time

What era saw magazines targeted toward the everyday reader?

• Penny Press era

• Magazine Boom

• Digital Age

What was a significant factor in the growth of magazine subscriptions between 1900 and 1945?

• Better printing technology

• Increased literacy

• More leisure time

What are the three types of contemporary magazines?

• Trade, professional, and business

• Consumer, trade, and digital

• Online, print, and mobile

What is controlled circulation?

• Free magazines based on demographics

• Paid subscriptions

• Free giveaways

What is a split run in magazine publishing?

• Different versions of the same issue

• A type of advertising

• A special edition

What is a magalogue?

• A hybrid of magazine and catalogue

• A type of digital magazine

• A magazine for brands

What is the ad-pull policy?

• Demand for advance review copy

• A type of advertising

• A policy for magazine distribution

What is the "bottom-line mentality"?

• Emphasis on employee satisfaction
• Profitability at all costs

• Investment in sustainable practices