Revenue Management Quiz

What is the primary goal of revenue management?

• Maximizing customer satisfaction

• Optimizing revenue

• Reducing operational costs

• Increasing employee productivity

Which of the following is NOT a responsibility of a revenue manager?

• Conducting customer service training

• Analyzing data

• Setting prices

• Managing inventory

How is RevPAR calculated?

• Gross operating profit divided by the number of available rooms

• Total room revenue divided by the number of available rooms

• Total room revenue divided by the number of rooms sold

• Average daily rate multiplied by occupancy rate

What does ADR stand for in revenue management?

• Average Demand Rate

• Annual Daily Rate

• Average Daily Rate

• Average Daily Revenue

What is the occupancy rate?

• The total revenue generated from room sales

• The average rental income for an occupied room

• The percentage of available rooms that are occupied

• The total number of rooms sold

GOPPAR is a measure of what aspect of a hotel?

• Average daily rate

• Room occupancy

• Customer satisfaction

• Profitability per available room

Which of the following is a key ethical consideration in revenue management?

• Transparency in pricing

• Offering discounts to loyal customers

• Maximizing profits at all costs

• Reducing service quality

Which of the following is NOT a core competency of revenue managers?

• Customer Service Skills

• Technological Proficiency

• Strategic Pricing and Yield Management

• Competitive Analysis

What is a 'prosumer' in the hotel context?

• A customer who books through travel agents

• A customer who only consumes services

• A customer who actively participates in creating their experience

• A producer of hotel services

Which characteristic describes a prosumer?

• Uninformed

• Passive

• Indifferent

• Informed