Module 6: Building Links

What is the primary purpose of backlinks in SEO?

• To track user behavior

• To create social media campaigns

• To signal authority, trust, and relevance to search engines

• To design a website layout

Why are high-quality backlinks important?

• They increase ad revenue

• They reduce bounce rate

• They boost visibility and search rankings

• They increase email subscriptions

Which of the following is NOT a key goal of link building?

• Enhancing visibility in relevant niches

• Building brand authority and trust

• Improving bounce rates

• Increasing website traffic

What do KPIs in link building help with?

• Identifying customer behavior

• Measuring and guiding SEO efforts

• Designing website graphics

• Increasing paid traffic

What is the risk of unmanaged link building?

• Higher ad costs

• Reduced loading speed

• Acquiring harmful backlinks and penalties

• Lower content quality

Which factor is most important when choosing websites to acquire backlinks from?

• Number of images on the site

• Domain authority and niche relevance

• Whether the site is mobile-friendly

• The site's traffic source

What is the role of internal linking?

• Drives email subscriptions

• Helps search engines understand site structure

• Increases domain registration

• Boosts ad visibility

Which tool uses "Trust Flow" and "Citation Flow" metrics for backlink analysis?

• Ubersuggest

• SE Ranking

• Majestic

• SEO SpyGlass

What does Ubersuggest specialize in?

• Writing content

• Link bait creation

• Simple backlink analysis for small businesses

• Video marketing

What is “link bait” in SEO?

• A type of paid advertisement

• A method to remove backlinks

• A strategy to attract links through valuable content

• A way to automate link building