POB * Chapter 11 * Product, Price, & Place Test

Something that cannot be touched.

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

A service cannot be separated from the person who performs it.

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

Each service is almost always unique

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

That services cannot be stored for later use.

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

Facts about a good or service

• Intangible
• Inseparable
• Variable
• Perishable
• Feature

An indicator of a products excellence

• Quality
• Packaging
• Warranty
• Guarantee
• Product Mix

Protects products until customers are ready to use them

• Quality
• Packaging
• Warranty
• Guarantee
• Product Mix