Domestic Tourism Market Segments Quiz

What is meant by ‘Domestic tourism market segmentation’?

• Dividing people based on country of residence

• Grouping tourists by preferred destinations only

• Grouping people with similar characteristics into segments with common travel patterns

• Separating tourists by travel distance

Which of the following is NOT one of the five domestic tourism segments identified by the DTGS (2012–2020)?

• Spontaneous Budget Explorers

• High-Life Enthusiasts

• Luxury Global Travellers

• Seasoned Leisure Seekers

Who are Spontaneous Budget Explorers?

• Aged 25–45, travel to boost social status

• Aged 18–24, travel to escape monotony and seek adventure

• Aged 35+, travel to educate their children

• Aged 25–45, mostly white, travel as a way of life

New Horizon Families travel mainly to:

• Boost their social image

• Educate their children and spend quality time together

• Explore luxury destinations

• Escape the city with friends

High-Life Enthusiasts are known for:

• Traveling for educational reasons

• Seeking luxury experiences and boosting social status

• Avoiding travel due to high costs

• Traveling with large groups

Which tourism segment is described as mainly white, aged 25–45, without children, and views travel as a necessity?

• New Horizon Families

• High-Life Enthusiasts

• Seasoned Leisure Seekers

• Spontaneous Budget Explorers

What is true about Well-to-Do Mzansi Families?

• They avoid travel to save money

• They travel to escape the city and expose children to new experiences

• They prefer luxury resorts over nature

• They travel mostly for business

True or False: Each tourist segment has similar trip purpose, length of stay, spending habits, and travel timing.

• True

• False

True or False: Spontaneous Budget Explorers usually travel for business purposes.

• True

• False

How many trips per year do most of the DTGS-identified segments take on average?

• 1

• 2

• 3

• 5