Objectives of Domestic Tourism Growth Strategy

What is one of the main goals of increasing domestic tourism expenditure?

• To reduce the number of trips taken

• To lower the cost of tourism

• To increase tourism’s contribution to the GDP

• To focus only on international tourists

Which of the following can help domestic tourists spend more money? (Select all that apply)

• Taking more trips

• Staying longer at destinations

• Spending more on average per trip

• Avoiding tourist activities

The goal of increasing domestic tourist volumes includes:

• Reducing the number of adult travellers

• Promoting business-only trips

• Converting VFR (visiting friends and relatives) trips into holiday trips

• Discouraging repeat visits

How can South Africans be motivated to travel more? (Select all that apply)

• Tourism advertising campaigns

• Promoting a culture of holiday travel

• Using TV and radio to distribute travel information

• Converting interest into action

• Promoting both short breaks and long vacations

What is meant by ‘seasonality’ in tourism?

• Tourists only visiting beaches

• Domestic travel mostly happening during school holidays

• Tourists avoiding public holidays

• Tourists only travelling during summer

Which marketing strategies can reduce seasonality? (Select all that apply)

• Offering reduced rates and discounts

• Promoting festivals and special events during off-peak times

• Marketing the entire area instead of individual businesses

• Advertising only during peak months

What is the goal of improving geographic spread in tourism?

• Encouraging tourists to only travel within their home province

• Spreading tourism benefits to all provinces

• Reducing travel to underdeveloped areas

• Keeping tourism in big cities only

True or False: Most domestic trips currently happen between provinces.

• True

• False

Which provinces currently receive and generate the most domestic trips?

• Northern Cape and Limpopo

• KwaZulu-Natal, Gauteng, Eastern Cape, and Western Cape

• Mpumalanga and Free State

• North West and Northern Cape

What is the focus of enhancing the culture of tourism among South Africans?

• Making travel exclusive

• Motivating those who don’t currently see a reason to travel

• Promoting international destinations

• Focusing only on urban populations