Marketing Semester 2 Exam Review

Marketing Semester 2 Exam Review

9th - 12th Grade

40 Qs

quiz-placeholder

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Marketing Semester 2 Exam Review

Marketing Semester 2 Exam Review

Assessment

Quiz

Business

9th - 12th Grade

Practice Problem

Hard

Created by

Deda Rush

Used 1+ times

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40 questions

Show all answers

1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Pipelines are a common method of transportation for:

gas and oil

water

beverages

soil

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Marketers can use price elasticity only for price changes that consumers believe are:

reasonable

extreme

cost based

temporary

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The "who" in the communication process is the

receiver

sender

message

message channel

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

This type of advertising aims to build an image by using common elements to define what a product or company stands for and to give it a personality in the minds of consumers.

company advertising

brand advertising

product advertising

market advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A detailed listing of where and when ads will run is called a(n)

media plan

portfolio

account plan

advertising schedule

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The person in an advertising agency who is typically responsible for how an ad will look is called the

creative director

producer

copywriter

art director

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in the process of creating an advertising campaign is to

select and schedule the media

set objectives

develop the creative strategy

develop the creative content

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