Exportmodi Quiz

Which of the following is an indirect export mode?

• Distributor

• Export purchasing agent

• Franchisee

• Joint venture

What is the most important characteristic of direct export?

• Manufacturer uses a domestic intermediary

• Manufacturer sells directly to an importer, agent, or distributor in the foreign market

• Manufacturer licenses its technology

• Manufacturer forms a joint venture

Which of the following is not one of the five main entry modes of indirect export?

• Export purchasing agent

• Broker

• Distributor

• Piggyback

What is a cooperative export mode?

• Manufacturer sells directly to foreign customers

• Manufacturer collaborates with other companies to perform export functions

• Manufacturer outsources production

• Manufacturer only uses brokers

Which of the following best defines partner mindshare?

• The percentage of market share held by the partner

• The level of trust, commitment, and collaboration between a manufacturer and its export partner

• The control a manufacturer has over its partners

• The profit margin of the partner

What is an important advantage of indirect export?

• Complete control over the marketing mix

• Limited obligation and investment required

• Direct customer feedback

• High risk

Which intermediary is responsible for selling on behalf of the manufacturer but does not take ownership of the goods?

• Distributor

• Agent

• Export management company

• Trading company

Contract production is best described as:

• The manufacturer produces and sells directly to the foreign market

• Production is outsourced to an external partner specialized in production

• The manufacturer licenses its brand

• The manufacturer forms a joint venture

In franchising, the franchisee usually receives:

• Only the right to use the trademark

• A complete business concept or system, including trademarks, for a royalty fee

• Full ownership of the parent company

• Only distribution rights

Which entry mode involves two parent companies creating a new, jointly owned entity?

• Licensing

• Contract manufacturing

• Joint venture

• Direct export